Privacy Policy


This privacy and cookies policy (the " Privacy and Cookies Policy") shall apply to use of (" Website"). Use of the Website will be deemed agreement to the terms of this Privacy and Cookies Policy by a user (" User").
Use of the Website shall constitute consent from Users to the collection and use of personal information in accordance with this Privacy and Cookies Policy. MAD Distribution (Int) Ltd is the data controller for the purposes of the General Data Protection Regulation (or GDPR).
We are committed to protecting your privacy on-line. We appreciate that you do not want the personal information you provide to us distributed indiscriminately and here we explain how we collect information, what we do with it and what controls you have.
By using the Website, you consent to the collection and use of information in accordance with this Privacy and Cookies Policy.
MAD Distribution (Int) Ltd reserves the right to vary this Privacy and Cookies Policy from time to time. This Privacy and Cookies Policy was last updated on 03 May 2018.  


Collection and storage of personal information

MAD Distribution (Int) Ltd may collect and process personal information about Users including, without limitation, name, email address, date of birth, your gender and telephone number: (a) provided by completing forms on the Website, including when ordering any product or service through the Website or requesting any information from MAD Distribution (Int) Ltd; (b) reporting problems or submitting queries or comments regarding the Website or its content or any other such communication sent to MAD Distribution (Int) Ltd; (c) in connection with an account sign-in facility, your log-in and password details; (d) details of any transactions made by you through the Website; (e) provided by Users when submitting purchase feedback; and (f) provided in surveys that we may, from time to time, run for research purposes, to the extent that you choose to respond to, or participate in them.
MAD Distribution (Int) Ltd may not be able to provide Users with specific services if Users should choose to withhold requested information, but Users are not under an obligation to provide any such information.
Information that Users submit via the Website is sent to and stored on secure servers located in the United Kingdom.
When you visit the Website, we may automatically collect additional information about you, such as the type of internet browser you use, any website from which you have come to the Website and your IP address (the unique address which identifies your computer on the internet) which is automatically recognized by our web server. You cannot be identified from this information and it is only used to assist us in providing an effective service on the Website and to collect broad demographic information for aggregate use.  


Cookies and other trackers

The Website uses cookies to store and collect certain information. Cookies are small text files which are transferred to Users' hard drives to store and sometimes track information about Users. This enables MAD Distribution (Int) Ltd to deliver a better and more personalized service to Users. Although cookies enable MAD Distribution (Int) Ltd to identify Users' computers, cookies used by MAD Distribution (Int) Ltd do not personally identify Users. Certain cookies we use last only for the duration of the Users' web session and expire when the browser is closed. Other cookies are used to remember Users when they return to the Website and last for longer. MAD Distribution (Int) Ltd uses cookies to:
  1. store Users' preferences;
  2. estimate MAD Distribution (Int) Ltd audience size and usage patterns;
  3. recognize Users who return to the Website;
  4. allow Users to navigate the Website more quickly and easily;
  5. update and improve the Website; and/or
  6. gather information about the pages users visit on the Website and other websites that Users visit in order to deliver targeted online advertisments.
MAD Distribution (Int) Ltd may use or allow the use of web beacons/pixel gifs on the Website. These are small image files that may be placed by us or by third parties the Website or in MAD Distribution (Int) Ltd newsletters to enable MAD Distribution (Int) Ltd or third parties to see which parts of the Website are visited and whether particular content is of interest.
MAD Distribution (Int) Ltd does not use cookies to store the credit or debit card details of Users.
Users may refuse to accept cookies by activating the relevant setting on their browser that enables Users to refuse the acceptance of cookies. However, Users that take such action may not be able to take full advantage of the Website. Users can also learn more about cookies by visiting which includes useful further information on cookies and how to block cookies using different types of browser. For more information about cookies used for interest based advertising as described in 3.1.6 above, and to find out how to turn this feature off, please visit  


Use of personal information

MAD Distribution (Int) Ltd will use the information Users provide to:
  1. enable MAD Distribution (Int) Ltd to process Users' orders and to provide Users with the services and information offered through the Website and which are requested by Users, for example, administration of your account with us;
  2. send Users information that MAD Distribution (Int) Ltd considers they may find useful or which Users have requested from MAD Distribution (Int) Ltd, including information about MAD Distribution (Int) Ltd products and services, provided that Users have consented to receive the newsletters and have not indicated their objection to being contacted for such purposes;
  3. review purchase feedback provided by Users and / or any personal information provided through surveys on the Website;
  4. audit the downloading of data from the Website;
  5. identify visitors to the Website;
  6. improve the content and/or layout of the pages of the Website and customise the pages for Users;
  7. undertake research on our Users' demographics; and/or
  8. verify and undertake financial transactions concerning payments made by Users online.
As mentioned above, if you have given your consent to do so, from time to time we may contact you and to send you information in relation to MAD Distribution (Int) Ltd by email, about our products and promotions, unless you have told us not to contact you with promotional communications. We promise not to bombard you with messages and you can opt out of receiving future messages at any time by following the unsubscribe instructions on any communication sent to you, or you can exercise the right at any time by contacting MAD Distribution (Int) Ltd using any of the methods set out in paragraph 12 of this Privacy and Cookies Policy.  


Disclosure of personal information

MAD Distribution (Int) Ltd reserves the right, from time to time, to disclose Users' personal information to any of its affiliates, agents or contractors in connection with providing the services offered through the Website, analyzing data, complying with requests for information, receiving and sending communications, updating marketing lists, processing transactions, carrying out feedback surveys (in accordance with paragraph 5.5), providing support services or in other tasks. Use of Users' personal information by MAD Distribution (Int) Ltd agents and contractors shall not exceed the extent necessary to perform their functions.
Users agree that any personal information held by MAD Distribution (Int) Ltd may be transferred to a re-organized entity or third party in the event that MAD Distribution (Int) Ltd undergoes re-organization or is acquired by a third party.
MAD Distribution (Int) Ltd may disclose Users' personal information if MAD Distribution (Int) Ltd believes that disclosure is necessary to protect the Website or the rights, property or personal safety of any person or prevent fraud or cyber crime, or if otherwise required by law.
We may disclose aggregate statistics about visitors to the Website customers and sales in order to describe our services to prospective partners, advertisers, sponsors and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifiable information.  

Information Security

MAD Distribution (Int) Ltd considers that the security of Users' personal information is of the utmost importance. MAD Distribution (Int) Ltd has put in place security measures to attempt to protect against the loss, misuse and alteration of personal information under MAD Distribution (Int) Ltd's control. MAD Distribution (Int) Ltd carries out reviews of its security and the Privacy and Cookies Policy periodically and implements enhancements when necessary. Access to personal information is only available to authorized personnel. However, Users acknowledge that the internet as a medium for the submission of information is never entirely secure. MAD Distribution (Int) Ltd is unable to guarantee the security of information submitted by Users through the Website whilst it is in transit over the internet and any such submission is at Users' own risk.  


Child Safety

Protecting the safety of children when they use the Internet is very important to us. We recommend that children receive permission from their parent or guardian before gaining access to the Website or sending personal information to us or anyone else online.  


Payment Processing

Payment details you provide will be encrypted [using secure sockets layer (SSL) technology] before they are submitted to us over the internet. Payments made on the Website are made through our payment gateway provider, Worldpay. You will be providing credit or debit card information directly to Worldpay which operates a secure server to process payment details, encrypting your credit/debit card information and authorizing payment. Information which you supply to Worldpay is not within our control and is subject to Worldpay's own privacy policy and terms and conditions. Links to other websites The website contains links to other websites. The Privacy and Cookies Policy applies only to the Website so when you access links to other websites you should read their own privacy policies.  

Contacting MAD Distribution (Int) Ltd

Any queries or comments in relation to this Privacy and Cookies Policy or any requests concerning personal information should be directed to MAD Distribution (Int) Ltd by email to, or alternatively by writing to MAD Distribution (Int) Ltd at:

MAD Distribution (Int) Ltd

15 Beehive Walk



United Kingdom